My store had a sign for the Cloud Macchiato prominently displayed on the drive-through menu board. She may already be doing the job for Starbucks. Her most recent album, Thank U, Next, soared to the top of the Billboard 200 chart when it debuted last month. Most recently, it has peddled a cherry mocha and cinnamon shortbread latte, joining the fervor in fast food for limited time offers.īut neither of them had the star power that Grande is lending to the Cloud Macchiato. Starbucks, like many fast food outlets, is trying to generate traffic in what's typically a slow season between holiday drinks and warmer weather iced drinks that now make up roughly half of its sales. The tall has 120 calories, which isn't bad for one of Starbucks' concoctions, while a grande has 180 calories. My tall version cost $4.45, before tax, while a grande version is $4.95. Sophisticated drinkers might be reminded of the texture of a Tom and Jerry, the egg white-rich drink that's whipped up during the holiday season, minus the alcohol, of course.Īlong with the fluffy foam, the Cloud Macchiato includes espresso, vanilla syrup, a drizzle of caramel for the caramel version, and cinnamon for the cinnamon version. The effect reminded me of something like a melted fast food milkshake-sweet, not exactly liquid, but not exactly solid, either. The ingredients include sugar, arabic gum, egg white powder, rice protein, citric acid, sea salt, something called natural flavor, and xanthan gum. The first thing I tasted was the cloud topping-or "fluffy foam" as Starbucks calls it. The Cloud Macchiato treads much closer to one of Starbucks' sugary Frappuccinos, although it has a stronger note of actual coffee. I ordered the cinnamon version (it also comes in caramel) over ice.įirst, forget about comparing the Cloud Macchiato to a traditional macchiato, which generally has two shots of espresso topped with a dollop of steamed milk foam. I visited my local Starbucks on Wednesday to check it out. ![]() I’m sure any macchiato fan would love the drink if they don’t mind enduring caramel egg-white foam for most of it, as the “cloud” definitely lives up to its name.Given that Grande is one of the most successful female artists in modern times, the attention is bound to create some buzz for the drink. The Cloud Macchiato definitely tastes better than it looks. It was really sweet but the foamy texture of the cloud compensated for the strength of the flavor. There was nothing special about the coffee itself and I was pretty sure that it was just a regular Starbucks macchiato, but I was glad I chose caramel. I was pleasantly surprised: the coffee was bittersweet and tasted just like my beloved caramel macchiato. The Cloud Macchiato was much more photogenic in Instagram posts.Ĭonsuming the cloud took a while, and I was happy to finally get to the actual drink. Chunks of the cloud foam got stirred into the actual coffee and looked like pieces of an egg. Shortly after I received my order, I noticed that the drink looked very unappealing. The drink cup comes topped with a recyclable strawless lid to showcase the cold foam. I ended up, however, wanting more macchiato than cloud. The foam takes up about two-thirds of the cup, so it takes a while to get to the actual coffee. The cloud is made out of egg whites, which, although not mentioned by the barista, is stated on the Starbucks advertisement on Instagram. The drink consists of a classic caramel or cinnamon macchiato on the bottom and “cloud” on the top. Having a strained relationship with cinnamon, I chose the caramel flavor, iced. I enjoyed the idea of offering customers a choice of flavors. I was confused at first, but she explained that the Cloud Macchiato comes in two versions: caramel and cinnamon. On Twitter, however, Starbucks and Grande tweeted each other conspicuous messages, including cloud and side-eye emojis, implying that they were working on something together.Īs I ordered my drink, the barista asked me which type I wanted. After revealing the drink, the photos still had no mention of Ariana Grande. The Starbucks account made a couple of advertising posts, all of which were ASMR-style videos of various cloud-shaped substances. ![]() ![]() Originally, I found out about the Cloud Macchiato from Instagram. While I am not a fan of Starbucks, I am a fan of Ariana Grande, so I decided to give the drink a shot as soon as it came out. 6, Starbucks released its collaboration with Ariana Grande: the Cloud Macchiato. The “cloud” melted into the drink, ruining the aesthetic.
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